Content – How’s Yours?
Let’s take a side step away from Tumblr for just one moment and talk about content – the content on your blog that is. Whether you’re using Tumblr or another blogging platform, your content is what captures and holds your audience’s attention. If you want to retain your audience you need to make sure your content is relevant, original, well written and factual.
Let’s take a look at a couple of scenarios with different blog topics:
- If you’re blogging about your business, make sure what you’re writing about is A) relevant to your blog topic B) helps readers by giving them tips or information they otherwise would not know and C) is well written and uses photos to back up your content and make your blog interesting. We helped a lawn mowing company start their blog which increased social interaction on their business Facebook page by 50%.
- If you’re blogging about your life, be honest, be real and show your personality. There are so many bloggers that you want to stand out from the crowd so share something unique and interesting. Add your social media profiles to your blog account so that people can follow you on Facebook and Instagram. Allowing your audience to follow you on social media is a great way to keep them interested in you between your blog posts.
- If you’re blogging about a hobby of yours, let’s use surfing as an example – don’t be like all the other surfing blogs out there, do something different. Upload short videos of you out in the surf from your Go-Pro, or an instructional video of surfing tips. Write about the locations your surf, the best time of the day to surf, surf competitions or you could review surfing gear like the ‘best wax for your board’. Whatever your hobby may be you want to write about it from different angles.
If you’re going to take the time to write a blog make sure you follow my instructions above and go the extra mile to make your blog stand out from the rest.
Leave your blog’s URL in the comments so I can check it out! Be sure to follow me on Tumblr too – josh-nmt