An Update About Josh
Hope you’ve all been keeping well and using the tips and tricks outlined in my blog to help throw you deep into the blogging world. Hit me in the comments with what you’ve been up to!
I wanted to share with you all a bit about what I’ve been up to recently. It’s exciting, it’s exhausting but it’s so worth it. I’ve been working day and night creating a new blog for a medical centre nearby. They’ve got a schmick website and decent social media presence but they want to engage more with their audience and also not-so-secretly try to improve their Google rankings.
We came up with the idea of a blog as it’s a great way to engage your audience and get traffic to your website. They’ve simply added a blog page to their existing website and three times a week the update the blog. They’ve got about 15 Doctors at their practice so every 5 weeks each Doctor is asked to write an article for the blog. Articles will be based on current events (winter, flu shots, head cold advice, etc) and also help answer any frequently asked questions they receive (think, do I need travel vaccinations, why does my child need to be immunised etc).
Their Facebook page already has a decent and genuine following of around 250 patients so the medical centre’s aim is to post a link to each blog on their Facebook page. The aim is for the Facebook post to be seen by as many of their followers as possible and for at least 25% to click the link and follow through to read the blog. They also hope that seeing the medical centre pop up on Facebook might remind patients about upcoming appointments or push them to make a new appointment.
On the Google rankings side of things, we anticipate from all of the new content being posted to their website, the medical centre will be able to rank for more search terms and possibly even improve their existing rankings.
Initial testing is going well, the blog is live and most of the hard work is done, it’s just a matter of keeping up with the blog post schedule and waiting to see results. I’ll continue to work with the medical centre for two more months and during this time I’ll slowly be phased out and one of their employees will take over the blog. I’m really enjoying sharing my knowledge with the medical centre and am excited to get results for them.
As you know from previous posts, my love for blogging originated from Tumblr but my learning didn’t just stop there. I’m now all over blogging platforms like WordPress and Wix and my interest and passion just keeps growing. Despite the change in times and the loss in popularity of Tumblr as a blogging platform, it will always remain one of my firm favourites and not just because of the nostalgia it holds for me.
I’d love to hear what other blogging platforms you guys are using and if there is anything specific you want to know about them. I’m a keen learner and always happy to share my knowledge so just ask away.
I’ll have another Tumblr related blog up for you in the next day or so.